Hershey Chocolate Company Joins Blockchain Advertising Consortium

Blockchain-based consortium AdLedger has on-boarded The Hershey Company, a leading American chocolate production company, media outlet AdWeek reported on March 26.

Hershey, along with French media group Publicis Media and The Global Audience Based Buying Conference & Consultancy (GABBCON), has reportedly joined AdLedger. AdLedger was founded by IBM, Tegna and blockchain company MadHive in 2018, and is a nonprofit consortium that develops shared ledger technologies for the digital advertising market.

Read more https://cointelegraph.com/news/hershey-chocolate-company-joins-blockchain-advertising-consortium

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