Ubricoin was nothing short of a happy accident. Like most great discoveries, Ubricoin was a product of necessity. Before Ubricoin was developed, the developers were working on another project that could not be further away from crypto. The project was Soko Janja, an online market place that would give farmers, artisans and other neglected tradesmen a platform to sell goods directly to consumers thus cutting out the middleman. Intermediaries have been a thorn in our economy since time immemorial, which is a problem that every honest producer of goods and services has had to cope with.